AdRoll is a marketing platform that specializes in retargeting ads, helping businesses reconnect with past website visitors who didn’t complete a desired action such as a purchase. In the video, AdRoll is the main subject, and the speaker guides viewers through creating an account, setting up campaigns, and utilizing various features to enhance digital advertising efforts.
Account Creation
Account creation refers to the process of setting up a new user profile on a service or platform. In the context of the video, account creation on AdRoll involves providing personal details and verifying an email address, which is a prerequisite for accessing the platform’s features and starting ad campaigns.
Pixel
A pixel, in digital marketing, is a piece of code that tracks user activity on a website, allowing AdRoll to monitor the behavior of audiences viewing ads. The video script mentions connecting a pixel as a necessary step to leverage AdRoll’s full capabilities, such as tracking user interactions and optimizing ad performance.
Campaigns
Campaigns on AdRoll are projects that involve creating and managing ads to achieve specific marketing goals. The script discusses creating ad campaigns across various platforms like Facebook, Instagram, and Pinterest, emphasizing the importance of campaigns in reaching and engaging target audiences.
Recipes
Recipes in AdRoll are pre-built templates for creating ad campaigns, designed to simplify the process and improve ad performance. The video mentions that to use recipes, one might need to upgrade their plan, indicating that they are a feature available at higher subscription tiers.
Performance
Performance, in the context of the video, relates to the effectiveness and results of ad campaigns as measured by AdRoll. The speaker mentions viewing performance metrics and receiving suggestions for improvement, which helps users understand how well their ads are doing and how they can optimize them.
Integrations
Integrations are connections between AdRoll and other platforms or services that a business might use, such as Shopify or Google Analytics. The script explains that integrating these accounts can provide a more comprehensive view of campaign performance and customer behavior, which is beneficial for making data-driven marketing decisions.
- Introduction to AdRoll and its marketing capabilities
- Step-by-step guide to creating an AdRoll account
- Verification of email address after account creation
- Enabling two-factor authentication for account security
- Choosing a plan based on features and requirements
- Options for gathering visitor content
- Connecting AdRoll to a website for full functionality
- Setting up a pixel to track audience behavior
- Accessing the homepage and its three important tabs
- Using contextual and lookalike targeting for ads
- Viewing ad performance and making improvements
- Connecting a pixel via various platforms like Shopify
- Managing audiences and creating new audience segments
- Accessing collected emails through the ‘Contacts’ section
- Creating ad campaigns across different platforms
- Upgrading plans for advanced features like ‘Recipes’
- Email campaigns and integration with services like MailChimp
- Customizing branding elements in the ‘Brand Manager’
- Creating and customizing ads in the ‘Ad Library’
- Analyzing cross-channel campaign reports and conversions
- Campaign attribution to identify top performing campaigns
- Tracking conversions and their performance statistics
- Customizing AdRoll settings and accessing notifications
- Connecting various accounts for integration with AdRoll
- Accessing help center and contact support for assistance